Friday, February 7, 2014
DO you know What is your UCP?
One of the basic premises of all marketing (a fancy word for sales) is the USP. It stands for Unique Selling Proposition. For instance Avis "Tries Harder," or Pepsi "Hits the Spot." I like to promote an idea to actors, called the UCP or ... Unique Character Presentation. Beat the casting directors to the punch -- decide on your "type" yourself. Learn the basic types -- and how they are sold -- and then choose what fits you best. Pay particular attention to that word "unique." It means that the product must be differentiated from other products. Here are the types -- and the components used to sell them - in hopes that this list will help you develop your own Unique Character Presentation.